Political Marketing

Political Marketing

Why Political Marketing is required?

We are quite aware that marketing is not only limited to product promotion and or any service that is generally seen. In today’s scenario, politics has evolved and being transformed from a traditional approach to a modern approach. The parties are using social media and mobile services extensively to reach their followers. This is worldwide changing and our country’s polity is also not untouched. As we know the political marketing is the process by which where parties use social media to influence the voters and popularise their candidates to attract the voters.

Parties choose social media and use digital marketing to reach a larger scale and influence demography with their ideology across the country and use voters as the product in conveying ideas that ensure economic betterment uplift societal change.

Mishtel helps parties in conveying their ideas and ideology through the following attributes which directly impacts the society on a larger scale.

Post-Election Analysis

We do help parties who are eager to use our services in post-election analysis with our experts and team. We set panels discussion and go to micro-level at each level and gather information according to the party’s set parameters and help them achieve in communicating the same to the audience.

Competitive Intelligence

Our highly motivated and expert team helps them in analyzing, gathering and sharing the information of the opponent according to the desired parameters which directly implicates the candidate’s performance and creates a positive impact on the voters.

Issues Research

Our expertise lies in exploring articulate ideas to make a research about the issues which are directly related to candidate’s profile, basic amenities like infrastructure, education, health, etc. which directly impacts on people and the promises made during the earlier election between the different parties. We use our tools and techniques aligned with the party’s election campaigning process.

Pre & Post Survey and Opinion Poll

According to the parties deliverables during their tenure in states as how much they did perform their promises made and how much they could deliver good works in the specific constituencies, we create pre and post-poll survey with our in house techniques combines with the latest technology and other specific tools to present the actual facts and figures for better evaluation.

War Room

In the election campaigning period, WAR ROOM is the most important entity to analyze and debate. It is the place where we focus on all the activities going on in the constituency from all the political parties, candidates and accordingly plan the strategy for the future. To set up a WAR ROOM, we arrange the with computers, networking, data analyst, hardware engineers, and staff to work on it. We help the candidate to arrange everything on their desired premises. Basically we create three (3) kinds of war rooms in our political campaigning process. These activities and processes may differ from the local election campaigns to national level campaign. Ad and when required we create war rooms like;

Decision-making war room – This is a set-up where the core decision-makers get assembled in close proximity to the area where an election is held.

Media-monitoring war room – In a media-monitoring war room, you typically have a room of 8-12 intern-level staff watching, capturing and alerting to staff all media activity. This stream of information is typically followed by a dedicated member of the communications staff, often the rapid response team who then acts to shape media coverage and the campaign message.

Election-day war room – On Election Day, the action shifts to get-out-the-vote, and the center for monitoring this is the election-day war room. This is typically run by the Political Director of the campaign and is composed of the regional political directors in charge of different swing regions. The goal here is to get an early sense of the votes and devote resources through Election Day in different directions as needed.

Candidate’s Profile & Swot Analysis

In this process, there is a complete assessment of the candidate’s profiling and analysis of the respective constituencies and it is done as and when required by the political parties during the election campaign. Our team helps with each aspect of the campaigning process using technology and also creating a management information system (MIS) about the SWOT (Strength, Weakness, Opportunities, and Threat) of the candidates which help people to choose the right candidate for their respective area.

Predictive Analysis

We also arrange predictive analysis activities with the designated experts and in an election campaigning as basically it is a big data analysis. We collaborate traditional data with machine-generated data to take a bird’s eye view on each and every aspect of the candidate’s profile as well as other influencing factors like education, infrastructure, benefits, and other social obligations.

Voter Segmentation

At the heart of a marketing campaign is the candidates’ realization that they will not be able to appeal to all voters of every persuasion. Consequently, candidates need to identify who their constituency is as they proceed through each stage of the political campaign. There is nothing new in politics about the idea of breaking down the electorate into distinct voter blocs and then creating a campaign platform that appeals to the candidate’s following. However, voter segmentation is the fragmentation of the electorate, which is composed of many different voter groups, each with its own agenda.

Reputation & Relation Building

We strategize to build the party’s profile with their ideology connecting with people aspiration and develop such ambiance for thought leadership as a thought leader, an important stakeholder or key contributor to whom for we work. We also help you when things may have gone wrong and our crisis communications strategies will minimize reputation damage and get you back on track.

Area Research

Our team help immensely during the election campaign as per the client’s requirement and assess the viability of prospective voters. We collect the data relating to cultural prospective and places, economic perspective, urban and rural governance which may directly affect the electoral outcomes.

Digital & Social Media Strategy

Mishtel is having the best digital infrastructure and techno-savvy enthusiasts who are truly dedicated to their jobs and act according to requirements. We work very minutely on each aspect and use each and every social media platform to marketing and branding the party’s principles and help them in branding as well.

The better understanding of our political clients here is brief of kind of services we provide to manage the political uncertainty and political challenges to achieve their short, mid & long term political goals.

Strategic Political Consulting Services constitutes and consist of a wide range of political activities and task. Starting from conceptualization phase to Political Party Registration to Its Launching to Expansion to Lead Phase and to winning elections.

Crisis Communication

As we know dealing with crisis for any particular situation is a very tedious task and have to take care very delicately. If we talk about crisis management in political situation is extremely typical and it is a sensitive issue to be dealt with very sensibly. The communication made in this regard plays a vital role and we are quite flexible and work diligently. In managing the crisis of any political party’s ideology and their philosophy is treacherous out on the campaign trail. There are potential problems at every step. We look into every aspect and manage the same with our expert team and using the latest technology which helps them in communicating their crisis management.

As we know that any candidate that hopes to be successful must be prepared, anticipate where some of the dangers lie, avoid as many of them as possible, and be able to deal with the crises efficiently as possible without losing face or the momentum. In order to resolve there must be a committed crisis management process with clear lines of communication and plan of action and we do it very sensibly. We work together with the party’s authorized representative and help the candidate and party’s philosophy with our collective efforts.

Grassroots / Grass top Campaign

We also perform grassroots campaigns for the political parties at micro-level (constituencies or legislative districts) through survey, road show, etc. We use advanced technology to make conferences and remote connectivity through audio and video conferencing to connect them with the local public.

We do the campaign for grass top advocacy which focuses narrowly on opinion leaders and folks who have connections to elected officials.

Legislative and Regulatory Strategy

We help them in meeting their party’s agenda and deliverable by their perspective and the selected candidate. As we know a regulatory strategy is a formal document that aligns the regulatory activities to bring their philosophy, their action plans, and offerings in terms of infrastructure and basic amenities to the people. We assist them in managing all these actions with our entity experts who are having sound knowledge in their areas of interest.

Why Us?

We are quite aware that marketing is not only limited to product promotion and or any service that is generally seen. In today’s scenario, politics has evolved and being transformed from a traditional approach to a modern approach. The parties are using social media and mobile services extensively to reach their followers. This is worldwide changing and our country’s polity is also not untouched. As we know the political marketing is the process by which where parties use social media to influence the voters and popularise their candidates to attract the voters.

Parties choose social media and use digital marketing to reach a larger scale and influence demography with their ideology across the country and use voters as the product in conveying ideas that ensure economic betterment uplift societal change.

Mishtel helps parties in conveying their ideas and ideology through the following attributes which directly impacts the society on a larger scale.

Request for Meeting about our Political Marketing Strategy!